About 808's

More than a beat. More than a tee.

808's was created in 2019, inspired by the iconic Roland 808 drum machine and the culture built around its sound.

We wanted to create music merch that fans actually want to wear, pieces that mean more than just a print on a tee. 808's is our take on that idea: music, art and imagination stitched into streetwear.

Music in different worlds

Our designs imagine music artists if they existed in different worlds, from comics and superheroes to movies and beyond. Each piece brings those worlds together with the energy, attitude and visual language of music culture.

Created in-house

Every design is created in-house, from the first idea right through to the finished piece. That means the artwork, references and details are developed with care, giving every design its own character and making it uniquely 808's.

For the fans who hear the difference, see the bigger picture and want to wear something with a story.